The Art of Storytelling in Advertising: Captivate Your Audience
In the world of advertising, storytelling is a powerful tool for capturing the attention and imagination of your audience. Mastering the art of storytelling allows brands to create memorable experiences that resonate with consumers on a deeper level. Discover key strategies and techniques for crafting compelling narratives that captivate your audience: By mastering the art […]
Marketing using Artificial Intelligence
As a business owner, you know that effective marketing is essential for attracting and retaining customers. But with the cost of marketing services on the rise, it can be difficult to get the results you want without breaking the bank. That’s where artificial intelligence (AI) comes in. AI is a rapidly-evolving technology that is transforming […]
The Yelper Effect
Does Yelp advertising drive new clients to your business? Yes and no. Although people love to eat and drink and shop, I’m going to guess that the quality of their dining experience and the variety of selection is probably the two most important factors that hold customers back from making a dinner-of-peas decision and committing […]
Google Guaranteed
Google Guaranteed, the new SERP SEM platform. Google introduced Google Guaranteed to the industry with many benefits to the businesses they serve. For certain industries, this new section of the SERP (Search Engine Results Page) allows for another place to be found by your next customer using SEM Advertising (Search Engine Marketing). Industries supported by […]
SERP Marketing
What is the SERP? The Search Engine Results Page (SERP) is that page you see when you’re searching for something on Google, Bing, Yahoo or one of many thousands of search engines out and available. If you are not on the SERP, then people can’t find you. It’s like not being listed in the Yellow […]
Social vs. Search; which tool to use?
Should you spend more time on Social, or Search when looking for your next client? The question is like asking should I use a hammer or a screwdriver for home improvement? It is not possible to do Marketing without both social AND search. This month on Digital Information World, they point out that each Marketing […]
Facebook drives Social Commerce
Facebook is a goldmine for online advertisers and local businesses. Clicks on Facebook are less than clicks on Google Adwords (Pay Per Click), by as much as 50% or more! Using Facebook, you get a short term benefit of the website click, along with a long term benefit of building your social footprint through likes. Additionally, Facebook is […]
