The Yelper Effect
Does Yelp advertising drive new clients to your business? Yes and no. Although people love to eat and drink and shop, I’m going to guess that the quality of their dining experience and the variety of selection is probably the two most important factors that hold customers back from making a dinner-of-peas decision and committing […]
How to Make Your Website Effective
Are videos really useful in web design for capturing your next potential client? I often meet clients who say, “I’ll give you a good video, you give me a website.” The problem is that video is great for print advertising and print, tv, radio, web, you name it. The problem with video is that it […]
Why is SEO important to your business?
Search Engine Optimization (SEO) is the process of improving the visibility of a website through organic means. You can think of it as getting your business out there from the back alley by working to get it listed on Google. Why is SEO important to your business? You need SEO to make your business visible […]
Google Guaranteed
Google Guaranteed, the new SERP SEM platform. Google introduced Google Guaranteed to the industry with many benefits to the businesses they serve. For certain industries, this new section of the SERP (Search Engine Results Page) allows for another place to be found by your next customer using SEM Advertising (Search Engine Marketing). Industries supported by […]
Lifetime Value of a Customer
What is the lifetime value of a customer and why do you care? At a very basic level, the lifetime value of a customer is the total amount of revenue you can expect to generate from any new client walking in the door. You care about this number because that’s the payoff for your marketing […]
SERP Marketing
What is the SERP? The Search Engine Results Page (SERP) is that page you see when you’re searching for something on Google, Bing, Yahoo or one of many thousands of search engines out and available. If you are not on the SERP, then people can’t find you. It’s like not being listed in the Yellow […]
Local Marketing Review
Local Marketing overview of where the small business marketing battle resides. Find out where your next customer is going to come from in this short overview. Understand how your next customer will find you, and what you can do to influence their decision to go with your business.
Google Partner Webinar with Local Value Marketing
The Google Partner Webinar hosted by Google and Local Value Marketing In case you missed the event, here is the entire webinar.
Is your website Mobile Friendly?
Google’s “MICE” Update This short, but very important guide is designed to inform website owners like you of a critical Google update, formally called the “Mice” update, however often referred to “MobileGeddon,” that took place on April 21, 2015. While this update, with a meek-sounding name, took place several months ago, it appears that a […]
Local Value becomes Google Adwords Certified Partner
Local Value Marketing is proud to announce that we have become a Certified Badged Google Partner as of October of 2015. Having the Google Partner badge means that Google trusts our agency. We earned the badge by passing Google advertising certification exams, following best practices and delivering quality results for our clients. Though we are […]
