Google Guaranteed, the new SERP SEM platform.

Google introduced Google Guaranteed to the industry with many benefits to the businesses they serve. For certain industries, this new section of the SERP (Search Engine Results Page) allows for another place to be found by your next customer using SEM Advertising (Search Engine Marketing). Industries supported by Google Guaranteed are listed below:

Carpenters / Handymen (Roofers, Etc…)

HVAC

Electrician

Plumbing

Locksmith
Garage door maintenance and installation
Auto glass installation and repair
Professional painting
Appliance repair and installation
House cleaning
Roadside assistance

What are the benefits to my supported business?

The Google Guaranteed badge of trust is provided only after your business has been certified by Google. You have to have insurance and you have to have a valid license to do business in your industry. You also have to pass a background check.

If your business is approved by Google and backed by the Google Guarantee, and your new customers who found you through Google Guaranteed aren’t satisfied with your work, Google may refund the customer the amount paid for your service. The upper limits of lifetime coverage for claims in the United States are $2,000, and in Canada CAD $2,000. Look into the Google Guarantee program for the fine print on what is not covered. That’s quite the benefit to the customer, and provides them with their own guarantee of performance making doing business with you easier!

Why should I take advantage of Google Guaranteed?

The first section of the SERP gets most of the clicks on the page. If you’re one of the first 3 businesses on a page with 1,000,000 search results, that’s a powerful place to be found and contacted by your next customer. This space is not available to all of your competitors, only the ones who apply for and pass Google’s rigorous process. Once approved, you get to advertise in a section of the SERP not available to others in your industry.

How do I get in on the action?

Google has a 6 step process to become a Google Guaranteed business and show up at the top of the SERP:

Create Local Services ads account
Create your profile
Use your review link to get at least 1 customer review
Set your budget and enter payment info
Add license and insurance details
Complete background check with Evident

After Google has approved your business as “Google Guaranteed,” a green checkmark Google Guaranteed badge will appear next to your company name on top of the SERP (see picture above).

The Google Guaranteed service is included in your Local Value Advertising (SEM) service. Contact us to find out how our Predictable Business system will help you Dominate the SERP!

Tagged advertising, Google Guaranteed, Roofer, SEM, SERP