Social Media Goals That Align With Real Business Growth
Social Media Marketing Tags: social goals, growth, strategy Published: 2026-01-21 Introduction Is your social media strategy truly driving business growth, or are you just chasing ‘likes’? For too long, the focus in social media has been on vanity metrics—followers, shares, and comments—that look great on a report but have zero impact on your bottom line. […]
Lifetime Value of a Customer
What is the lifetime value of a customer and why do you care? At a very basic level, the lifetime value of a customer is the total amount of revenue you can expect to generate from any new client walking in the door. You care about this number because that’s the payoff for your marketing […]