The Psychology of Holiday Advertising: Tapping into Festive Emotions
The holiday season is a time of joy, nostalgia, and togetherness, and brands can harness the power of these emotions to create compelling and effective advertising. Understanding the psychology behind holiday advertising can help you craft campaigns that resonate deeply with your audience and boost your sales during this crucial time. 1. Appealing to Nostalgia […]
Social vs. Search; which tool to use?
Should you spend more time on Social, or Search when looking for your next client? The question is like asking should I use a hammer or a screwdriver for home improvement? It is not possible to do Marketing without both social AND search. This month on Digital Information World, they point out that each Marketing […]
Facebook drives Social Commerce
Facebook is a goldmine for online advertisers and local businesses. Clicks on Facebook are less than clicks on Google Adwords (Pay Per Click), by as much as 50% or more! Using Facebook, you get a short term benefit of the website click, along with a long term benefit of building your social footprint through likes. Additionally, Facebook is […]
