Counselor Marketing

Your potential customer is on a journey, they have a problem they need solved. They start by asking a few friends to see if anyone has a recommendation, and about half of your potential customers will go to the Internet to find the right counselor. They will do a search, and take the results given by that search as doing a complete search. If you are not found on the Search Engine Results Page, you will be considered invisible and not get the work.

Web Presence

Counselor Websites

At the foundation of any counselor marketing program is the website. If your potential client is not emotionally engaged to do business within 3 seconds of arriving at your San Diego counselor or psychologist website, they will go to another counselor right away. Then, they must find the information they are looking for straight away. They need to have that logical experience so they can validate their emotional feeling or they cannot do business with you. We support this customer experience using authentic imagry from your own customers allowing your next customer to feel great doing business with you, and most importantly make a phone call to get an appointment!

Counselor Advertising

Advertising for a counselor is distinct from advertising for any other type of business. The stakes are much higher. Each lead can generate a new patient relationship wich could last for years of counseling. The more new patients you acquire in a given month the more your San Diego counselor or psychologist business will thrive.

We have made advertising for a counselor more like a science than an art form. When running at full speed, you will be able to tell us how many patients you want in the next month, and we will hit that number. Once your marketing cost per new patient acquisition has been established, you just multiply that number times the number of new patients you want and that will be your marketing budget for the next month. Simple math, isn’t that the way it’s supposed to be?

Counselor SEO

Search Engine Optimization is more than just having the right stuff on your website. It requires building out a profile that allows others to find your San Diego counselor or psychologist website from wherever your customers are searching for you. We build your online presence up 5 keywords per month, guaranteed. In no time you’ll be ranking for keywords that drive business.

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