Marketing using Artificial Intelligence
As a business owner, you know that effective marketing is essential for attracting and retaining customers. But with the cost of marketing services on the rise, it can be difficult to get the results you want without breaking the bank. That’s where artificial intelligence (AI) comes in. AI is a rapidly-evolving technology that is transforming […]
How to Make Your Website Effective
Are videos really useful in web design for capturing your next potential client? I often meet clients who say, “I’ll give you a good video, you give me a website.” The problem is that video is great for print advertising and print, tv, radio, web, you name it. The problem with video is that it […]
SERP Marketing
What is the SERP? The Search Engine Results Page (SERP) is that page you see when you’re searching for something on Google, Bing, Yahoo or one of many thousands of search engines out and available. If you are not on the SERP, then people can’t find you. It’s like not being listed in the Yellow […]
Local Marketing Review
Local Marketing overview of where the small business marketing battle resides. Find out where your next customer is going to come from in this short overview. Understand how your next customer will find you, and what you can do to influence their decision to go with your business.
Is your website Mobile Friendly?
Google’s “MICE” Update This short, but very important guide is designed to inform website owners like you of a critical Google update, formally called the “Mice” update, however often referred to “MobileGeddon,” that took place on April 21, 2015. While this update, with a meek-sounding name, took place several months ago, it appears that a […]
Social vs. Search; which tool to use?
Should you spend more time on Social, or Search when looking for your next client? The question is like asking should I use a hammer or a screwdriver for home improvement? It is not possible to do Marketing without both social AND search. This month on Digital Information World, they point out that each Marketing […]
Don’t ignore Google+
Unless you work for Google, Google+ is probably not your primary social network. You probably believe Facebook, Twitter and LinkedIn are the only networks for social reach that are relevant to your business. Because nobody you know uses Google+, it’s OK to ignore it as a platform. If you’re a small or medium sized local […]
