SERP Marketing
What is the SERP? The Search Engine Results Page (SERP) is that page you see when you’re searching for something on Google, Bing, Yahoo or one of many thousands of search engines out and available. If you are not on the SERP, then people can’t find you. It’s like not being listed in the Yellow […]
Local Marketing Review
Local Marketing overview of where the small business marketing battle resides. Find out where your next customer is going to come from in this short overview. Understand how your next customer will find you, and what you can do to influence their decision to go with your business.
Google Partner Webinar with Local Value Marketing
The Google Partner Webinar hosted by Google and Local Value Marketing In case you missed the event, here is the entire webinar.
Is your website Mobile Friendly?
Google’s “MICE” Update This short, but very important guide is designed to inform website owners like you of a critical Google update, formally called the “Mice” update, however often referred to “MobileGeddon,” that took place on April 21, 2015. While this update, with a meek-sounding name, took place several months ago, it appears that a […]
Local Value becomes Google Adwords Certified Partner
Local Value Marketing is proud to announce that we have become a Certified Badged Google Partner as of October of 2015. Having the Google Partner badge means that Google trusts our agency. We earned the badge by passing Google advertising certification exams, following best practices and delivering quality results for our clients. Though we are […]
Facebook and YouTube advertising to 1.3 Billion people each
Pay Per Click (PPC) advertising is only one aspect of online advertising. Facebook and YouTube each have 1.3 Billion users. Local businesses can address this thriving marketplace through paid social media; advertising. There is a market opportunity available to local businesses now before the national chains figure out how to take advantage of these low hanging […]
Social vs. Search; which tool to use?
Should you spend more time on Social, or Search when looking for your next client? The question is like asking should I use a hammer or a screwdriver for home improvement? It is not possible to do Marketing without both social AND search. This month on Digital Information World, they point out that each Marketing […]
Facebook drives Social Commerce
Facebook is a goldmine for online advertisers and local businesses. Clicks on Facebook are less than clicks on Google Adwords (Pay Per Click), by as much as 50% or more! Using Facebook, you get a short term benefit of the website click, along with a long term benefit of building your social footprint through likes. Additionally, Facebook is […]
Don’t ignore Google+
Unless you work for Google, Google+ is probably not your primary social network. You probably believe Facebook, Twitter and LinkedIn are the only networks for social reach that are relevant to your business. Because nobody you know uses Google+, it’s OK to ignore it as a platform. If you’re a small or medium sized local […]
