Maximizing ROI: The Power of Pay-Per-Click Advertising
In the realm of digital marketing, Pay-Per-Click (PPC) advertising stands as a potent tool for businesses seeking efficient and targeted methods to reach their audience. When executed strategically, PPC campaigns can yield substantial returns on investment (ROI). Here’s how you can harness the power of PPC to maximize your ROI: By implementing these strategies and […]
New Year, New Marketing Strategy: Tips for Success in 2024
As we step into a new year, the landscape of marketing continues to evolve at a rapid pace. To stay ahead and thrive in 2024, businesses need to reassess their strategies and adapt to the changing dynamics of consumer behavior, technological advancements, and market trends. Here are some key tips to revamp your marketing strategy […]
Marketing using Artificial Intelligence
As a business owner, you know that effective marketing is essential for attracting and retaining customers. But with the cost of marketing services on the rise, it can be difficult to get the results you want without breaking the bank. That’s where artificial intelligence (AI) comes in. AI is a rapidly-evolving technology that is transforming […]
Search Engine Optimization – SEO
Are you looking to improve your website’s visibility and drive more traffic to your site? If so, then you may want to consider implementing search engine optimization, or SEO. SEO is the process of optimizing your website in order to improve its ranking on search engine results pages (SERPs). This can be done through a […]
Why is SEO Still a Prime Focus for Businesses?
In spite of the changes happening in the digital landscape, SEO is still one of the most effective ways to drive traffic and create leads for new and existing brands alike. So what is driving people to stay the course when the landscape is changing so drastically? How Effective is SEO Today? What was the […]
The Yelper Effect
Does Yelp advertising drive new clients to your business? Yes and no. Although people love to eat and drink and shop, I’m going to guess that the quality of their dining experience and the variety of selection is probably the two most important factors that hold customers back from making a dinner-of-peas decision and committing […]
How to Make Your Website Effective
Are videos really useful in web design for capturing your next potential client? I often meet clients who say, “I’ll give you a good video, you give me a website.” The problem is that video is great for print advertising and print, tv, radio, web, you name it. The problem with video is that it […]
Why is SEO important to your business?
Search Engine Optimization (SEO) is the process of improving the visibility of a website through organic means. You can think of it as getting your business out there from the back alley by working to get it listed on Google. Why is SEO important to your business? You need SEO to make your business visible […]
Google Guaranteed
Google Guaranteed, the new SERP SEM platform. Google introduced Google Guaranteed to the industry with many benefits to the businesses they serve. For certain industries, this new section of the SERP (Search Engine Results Page) allows for another place to be found by your next customer using SEM Advertising (Search Engine Marketing). Industries supported by […]
Lifetime Value of a Customer
What is the lifetime value of a customer and why do you care? At a very basic level, the lifetime value of a customer is the total amount of revenue you can expect to generate from any new client walking in the door. You care about this number because that’s the payoff for your marketing […]
